Wednesday, February 16th, 2005
Why page 3 is number 1
No one will read this story. Why should they? This is not page 3. That’s all people read these days. Page 3. Front page is passé. Sports page is infra dig. The front page carries news from the day before. But page 3? It carries news from the night before. Page 3 is a reliving of the night before on the morning after.
Page 3 is seduction, page 3 is nasha, page 3 is instant gratification. To get on the front page, the business page, the sports page, you need to bust your butt. To get on to page 3, you only need shake your bon bon. Or your martini.
Page 3 is the fix and the hangover. Page 3 is the Alka Selzer and the coffee. Page 3 is a desire, a craving, a hankering. People need page 3 every morning just as much as Gautam Singhania needs to party every night. Page 3 is the new world order. It divides the world into three: Those who want to be on page 3, those who want to see who is on page 3 and those who are already on page 3.